ABOUT US

ABOUT US

A ₹30,000 per month salary.
A secure future.
A night shift from 9 PM to 6 AM.
On paper, everything looked fine.

I started my corporate career two years ago.
The journey from ₹13,000 to ₹30,000 wasn’t easy — it was tough, exhausting, and full of struggle.
But life was moving. Things were stable.

Still, every day, a voice inside me said:
“This life is not mine.”

So hello everyone,
I’m Bir, from Gurugram.
I work the night shift from 9 to 6 —
and alongside that, I’m chasing my passion.

For the past 1.5 years, I’ve been working on my own brand.
Honestly, I knew nothing at the start —
fabric, GSM, patterns, the fashion industry — I had zero knowledge.

But step by step, learning from mistakes and failures,
I finally launched my brand.
And that’s when it hit me —
this is what I was meant to do.

They say 80% of brands shut down within six months of launching.
But I didn’t start this journey to give up.
I started it to build something meaningful.

Stay connected with me in this journey,
because we’re not just building a brand —
we’re building something real. Together.